Zynga offers online games such as FarmVille, FrontierVille and FishVille. Which of the following statement is NOT true about Zynga?

Question

Zynga offers online games such as FarmVille, FrontierVille and FishVille. Which of the following statement is NOT true about Zynga?

BlackTom AI · Accepted Answer

Question restatement: Zynga offers online games such as FarmVille, FrontierVille and FishVille. Which of the following statements is NOT true about Zynga?

Option 1: 'If players are having difficulty advancing from one level to another, Zynga can spot those problems in the data and remedy them.' This reflects the common data-driven approach in game development, where analytics help identify bottlenecks or progression issues and allow tweaks to balance difficulty or pacing. It is a plausible and true description of how a data-informed game company operates.

Option 2: 'After the data showed that FishVille players bought a translucent fish at six times the rate of other creatures, Zynga offered more opaque species to increase the sales of those non-translucent items.' Here the claim is that after observing a preference for translucent items, Zynga deliberately shifted to offer more opaque (non-translucent) species. This seems counterintuitive: if translucent items sold much better, the natural business response would be to expand or emphasize translucent offerings, not pivot toward opaque ones. This makes the statement suspicious or unlikely to be true based on typical data-driven product strategy.

Option 3: 'Those online games allows Zynga to look at usage data and modify the games on the basis of how they are actually played.' This aligns with the standard model of live service games that continuously monitor player behavior and adjust features, balance, or content in response to real usage patterns. It is a credible and true statement about Zynga’s typical operations.

Option 4: 'None of the above.' This option would assert that all the prior statements are true. Since Option 2 presents a behavior that is inconsistent with a data-informed response to observed consumer preference, this option would be incorrect if Option 2 is indeed not true.

Analysis of the reasoning for each option:
- For Option 1, the reasoning hinges on the idea that data analytics can reveal progression difficulties and guide fixes, which is a standard practice in game analytics. The statement is consistent with how such companies typically operate, so it is likely true.
- For Option 2, the core issue is the implied cause-effect relationship: observing higher purchases of translucent fish would logically lead to expanding translucent options, not moving toward opaque ones. The mismatch between observed data and the proposed action suggests this statement is not true.
- For Option 3, the notion that usage data drives game modifications is a foundational characteristic of live-service games; this description is coherent and typically accurate.
- For Option 4, accepting this would require all prior statements to be true; given the problematic nature of Option 2, this option would be false if Option 2 is indeed not true.

In summary, the most questionable claim is Option 2 due to its counterintuitive strategic reaction to observed sales data, which undermines its truthfulness relative to standard data-driven practices in casual online games.

BAN-540 - SEC002 - APPLIED BUSINESS INTELLIGENCE Book Quiz 3

Zynga offers online games such as FarmVille, FrontierVille and FishVille. Which of the following statement is NOT true about Zynga?

View Explanation

Log in for full answers

Similar Questions

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

Under the assumptions used in cost-volume-profit analysis, as the activity increases:

The CVP and break-even analysis are supported by a range of important assumptions. Which of the following is not an assumption of the CVP:

The break-even point is that at which:

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler