What issue did the Dove ad in October 2017 bring to light regarding the brand's sincerity?

Question

BlackTom AI · Accepted Answer

Question being examined: What issue did the Dove ad in October 2017 bring to light regarding the brand's sincerity?
Option A: The quality of Dove's marketing team. This choice focuses on internal production quality rather than a public perception issue about sincerity or values. The controversy around the 2017 ad was not primarily about marketing execution quality, but about the message and its social implications.
Option B: Questioning Dove's commitment to diversity. This is the central concern raised by the ad. The 2017 campaign was criticized for appearing to simplify or stereotype racial identity, leading to discussions about whether Dove truly champions diversity and whether its communications reflect genuine inclusivity or performative gestures. That controversy directly targets the brand's sincerity and alignment with its stated values.
Option C: The effectiveness of Dove products. The controversy did not revolve around product performance or efficacy. The debate was about messaging, representation, and brand values, not the physical properties or effectiveness of Dove items.
Option D: Dove's financial stability. The ad sparked reputational questions, not concerns about the company’s finances or market viability. While public backlash can have financial implications, the immediate issue raised was about sincerity and alignment with diversity commitments, not financial health.
Overall, the analysis shows that Option B best captures the core issue illuminated by the October 2017 Dove advertisement: questions about the brand's real commitment to diversity and inclusive messaging, rather than concerns about marketing quality, product effectiveness, or finances.

Dashboard Week 7 Case quiz: Brand evolution of Dove (30mins). Deadline: before Monday 14 July, 5pm

What issue did the Dove ad in October 2017 bring to light regarding the brand's sincerity?

View Explanation

Log in for full answers

Similar Questions

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

Under the assumptions used in cost-volume-profit analysis, as the activity increases:

The CVP and break-even analysis are supported by a range of important assumptions. Which of the following is not an assumption of the CVP:

The break-even point is that at which:

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler