According to The Secret to Successfully Pitching an Idea | The Way We Work, a TED series, what is the unexpected psychological secret to successfully pitching an idea?

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The question asks to identify the unexpected psychological secret to successfully pitching an idea as presented in The Secret to Successfully Pitching an Idea | The Way We Work. 
Option a: 'Having the lowest valuation' would be counterproductive in a pitch, since undervaluing an idea can undermine perceived potential and investor interest; the secret is not about minimizing value but about influencing perception. 
Option b: 'Using a perfectly formatted, 30-page slide deck' emphasizes presentation length and polish, but the source emphasizes psychology over slide count or formatting; the secret isn’t simply about glutting the audience with slides. 
Option c: 'power of charisma (likability factor)' points to the social and psychological influence of the presenter; likability can drive trust, engagement, and persuasion, which aligns with many pitching heuristics that stress rapport and personal connection. 
Option d: 'FOMO (Fear of Missing Out)' would center on triggering anxiety about missing benefits, yet the described secret in the TED series typically highlights interpersonal dynamics and perceived credibility rather than triggering fear about missing out. 
Thus, evaluating the options, the reasoning aligns with the idea that the unseen influence in pitching is the presenter's charisma and likability, which helps persuade audiences beyond content alone. 
In summary, option c emphasizes the psychological mechanism of likability and social influence, while the other choices rely on quantifiable metrics, slide quantity, or fear-based tactics that do not match the described secret.

FIT5120 - MUM S2 2025 Week 11 Pre-reading Quiz

According to The Secret to Successfully Pitching an Idea | The Way We Work, a TED series, what is the unexpected psychological secret to successfully pitching an idea?

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