A product that is purchased frequently, available from a wide range of retailers, and is bought with little engagement in the decision-making process is also known as...

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The question describes a product that is purchased frequently, is available from a wide range of retailers, and is bought with little engagement in the decision-making process.

Option 1: a shopping product. Shopping products are typically more planning and comparison driven, bought less frequently, and involve more consumer effort to evaluate alternatives. They are not usually purchased with minimal involvement, nor are they necessarily available everywhere. This makes it a mismatched fit for the described behavior.

Option 2: an unsought product. Unsought products are not actively sought after by consumers and often require aggressive or proactive marketing to prompt purchase. They are not characterized by frequent purchases or high availability through many retailers, nor by low decision effort, so this option does not align with the scenario.

Option 3: a specialty product. Specialty products are characterized by unique attributes, brand loyalty, and high involvement in the purchase process. They are typically bought infrequently and at selective retailers. The description contrasts with these traits, which emphasize exclusivity and deliberation rather than convenience and ubiquity.

Option 4: a convenience product. Convenience products are the classic example of items bought frequently, with broad distribution across many retailers, and minimal purchase involvement or decision effort. Consumers typically pick them up quickly and with little thought, precisely matching the given characteristics.

In summary, the alignment between frequent purchasing, wide retailer availability, and low engagement strongly supports the notion of a convenience product, whereas the other options describe more deliberate, less frequent, or more selective purchasing patterns.

MKF1120 - S1 2025 Quiz 7

A product that is purchased frequently, available from a wide range of retailers, and is bought with little engagement in the decision-making process is also known as...

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