The number of buyers in business-to-business markets is:

Question

BlackTom AI · Accepted Answer

When evaluating the size of the buyer base in business-to-business markets, several factors come into play that differentiate it from consumer markets.
Option 1: 'relatively small compared to the consumer market.' In B2B contexts, purchases are typically larger in value but fewer in number, as organizations buy in bulk or on long-term contracts. This makes the overall count of unique buyers much smaller than in consumer markets, where individual households or people act as buyers.
Option 2: 'roughly the same as the number of buyers in the consumer market.' This is generally inaccurate because the economies of scale in B2B reduce the number of distinct purchasing entities; businesses consolidate vendor relationships, leading to far fewer buyers than in consumer-facing markets.
Option 3: 'much larger than the number in the consumer market.' This misrepresents typical B2B dynamics. While each buyer may represent a significant revenue stream, the total number of buyers is not larger; it is usually smaller due to organizational buying processes and fewer independent purchasers.
Option 4: 'controlled by government regulation.' Government regulation can affect certain procurement processes, but it does not determine that the number of B2B buyers is governed by regulation. The count is driven by market structure, firm counts, and purchasing practices rather than direct regulatory control over buyer numbers.
Overall, the strongest alignment with how B2B markets operate is that the buyer base is relatively small compared with the consumer market, even though each buyer may purchase more substantial quantities or engage in longer-term relationships.

ESRM 320 A Exam 2

The number of buyers in business-to-business markets is:

View Explanation

Log in for full answers

Similar Questions

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

Under the assumptions used in cost-volume-profit analysis, as the activity increases:

The CVP and break-even analysis are supported by a range of important assumptions. Which of the following is not an assumption of the CVP:

The break-even point is that at which:

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler