In the Northeastern University's International Business Today podcast where Professor Ravi Ramamurti is interviewed, he identifies as one key reasons why reverse innovations are effective in global markets is because:

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The prompt asks us to consider the Northeastern University podcast featuring Professor Ravi Ramamurti and identify one key reason why reverse innovations are effective in global markets. We will evaluate each option in turn and explain the underlying logic behind why it may be considered correct or incorrect.

Option 1: "They focus on creating complex solutions that suit Western economies." This statement contradicts the core idea of reverse innovations. Reverse innovations typically originate in emerging markets where needs are different and constraints are tighter, and then move to developed markets. Emphasizing complex solutions for Western economies misses the practical, frugal, accessible nature of many reverse innovations. Therefore, this option is not aligned with the standard concept of reverse innovation.

Option 2: "They are designed to be cost-effective and accessible to a wider audience." This description matches the widely cited essence of reverse innovations: products or solutions developed to address affordability and accessibility in cost-sensitive emerging markets, with potential applicability to broader global use. By lowering cost and expanding reach, these innovations can scale across diverse markets. This option aligns well with Ramamurti’s framing of reverse innovation as moving from resource constraints to global applicability.

Option 3: "They primarily use Western business strategies for implementation." Reverse innovations typically arise from pricing, design, and distribution constraints in emerging markets rather than from applying Western strategies first. The hallmark is adapting to local constraints rather than importing Western methods as the primary driver. This makes the statement inaccurate with respect to the reverse-innovation concept.

Option 4: "They are expensive and high-tech, appealing to elite consumers." This runs contrary to the core principle of reverse innovation, which emphasizes affordability and accessibility in lower-income or resource-constrained settings. High cost and targeting only elite consumers would undermine the scalability and social impact that reverse innovations seek. Hence, this option is inconsistent with the concept.

Note on the missing answer data: The provided field for the correct answer is empty, so we cannot definitively state which option is designated as correct within this specific item. Nevertheless, evaluating the options against the established notion of reverse innovations helps distinguish which statements are faithful to the concept and which are not. The analysis above shows that Option 2 best captures the typical rationale for why reverse innovations succeed globally, while Options 1, 3, and 4 diverge from that core idea.

INTB2206.34990.202530 Week 2 Porter India IT services Quiz

In the Northeastern University's International Business Today podcast where Professor Ravi Ramamurti is interviewed, he identifies as one key reasons why reverse innovations are effective in global markets is because:

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