Match the following to the type of attribute
1: Price ____
2: Process ____
3: Reliability ____
4: Quality ____
5: Brand ____

Question

BlackTom AI · Accepted Answer

The question asks you to classify each attribute as either a search, experience, or credence attribute. Review each item with what you can evaluate before purchase (search), after use (experience), or only with expertise (credence).
1: Price — This is typically examined before purchase by comparing costs, deals, etc., so it's a search attribute.
2: Process — How a service or product is produced or delivered; customers often assess quality and efficiency during or after consumption, so it aligns with experience attributes because evaluation occurs during or after the experience, not in advance.
3: Reliability — Reliability refers to consistent performance, which may require testing or expert judgment; it is often difficult for a consumer to judge upfront and may require specialist knowledge, fitting credence attributes.
4: Quality — Perceived quality is usually judged from the experience of using the product or service; thus, it is an experience attribute.
5: Brand — Brand perception can be formed from pre-purchase cues (advertising, reputation) and is evaluable before purchase, so it commonly functions as a search attribute.

MKB3802 - S2 2025 Week 4 Quiz

Match the following to the type of attribute 1: Price 2: Process 3: Reliability 4: Quality 5: Brand

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