According to Goran et al. (2017) 'Culture for a digital age'. What are the top three challenges to meeting digital priorities?

Question

According to Goran et al. (2017) 'Culture for a digital age'. What are the top three challenges to meeting digital priorities?

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To begin, we restate the question and list the options to ensure clarity on what is being assessed.
Question: According to Goran et al. (2017) 'Culture for a digital age', what are the top three challenges to meeting digital priorities?
Answer options:
- Option A: risk seeking, lack of customer focus, and siloed mindsets
- Option B: risk aversion, customer-centric innovation, and cross-departmental alignment
- Option C: risk aversion, lack of customer focus, and siloed mindsets
- Option D: risk seeking, customer-centric innovation, and cross-departmental alignment

Now, evaluate each option in turn:
Option A: 'risk seeking' paired with 'lack of customer focus' and 'siloed mindsets'. The inclusion of 'risk seeking' clashes with the common digital-capital culture emphasis on prudent risk management and experimentation within boundaries. The other two elements—'lack of customer focus' and 'siloed mindsets'—are consistent with known barriers to digital capability, but the first element makes this combination unlikely to be presented as one of the top three challenges in a framework that stresses caution and governance in pursuing digital priorities. This option mixes a questionable risk stance with valid and widely discussed issues, which weakens its overall alignment with the cited work.
Option B: 'risk aversion' is plausible, but 'customer-centric innovation' and 'cross-departmental alignment' read as positive capabilities rather than challenges. Since the question asks for top challenges, including terms that describe favorable outcomes or desired states (innovation, alignment) is inconsistent with a challenges list. Consequently, this option does not coherently map onto a set of three challenges.
Option C: 'risk aversion, lack of customer focus, and siloed mindsets'. Here, all three items clearly constitute common barriers identified in digital-culture analyses: organizations fear taking risks, fail to center customer needs, and operate in silos that hinder collaboration and information flow. This combination aligns well with the typical triad described in discussions about impediments to digital priority execution, making it a strong match to the referenced authors’ framing.
Option D: 'risk seeking, customer-centric innovation, and cross-departmental alignment'. While 'customer-centric innovation' and 'cross-departmental alignment' describe desirable directions, their presence in a list of challenges is inconsistent. 'Risk seeking' likewise does not fit the problem frame whose emphasis is on mitigating risk to enable digital progress. Taken together, this set represents aspirational qualities rather than the stated obstacles, making it an unlikely candidate for the top three challenges.

In summary, Option C presents a coherent trio of widely recognized obstacles—risk aversion, insufficient customer focus, and siloed mindsets—that philosophers of digital culture consistently identify as key barriers to achieving digital priorities. The other options either invert the problem (emphasizing positive states) or introduce incompatible themes, which undermines their fit as the top challenges described by Goran et al. (2017).

IBUS5003 (ND) Week 5 - Quiz 2

According to Goran et al. (2017) 'Culture for a digital age'. What are the top three challenges to meeting digital priorities?

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