Contemporary media companies perform three major functions. Which is the correct answer?

Question

BlackTom AI · Accepted Answer

In this question about contemporary media companies, we need to evaluate what three major functions are commonly described.
Option 1: 'Provide products, platforms, and pipes' — This framing captures the trio often used in media industry analysis: creating or providing the actual content/products, offering platforms where audiences access and interact with that content, and pipes which refer to the distribution infrastructure and channels that carry content to users. This aligns with established concepts in media economics and practice.
Option 2: 'None of these' — This would be correct only if all the other options were inaccurate. Since option 1 accurately reflects the standard three-function framework, this choice is incorrect.
Option 3: 'Provide products, audiences, and pipes' — While audiences are a critical component of media strategy, audiences are not typically listed as one of the three major functional components; the function is more about delivering or connecting products to audiences, rather than audiences being a function itself.
Option 4: 'Manage platforms, professionals, and products' — This describes internal management or organizational roles rather than the three external functions of a media company (creating content, providing the platform, and distributing via pipes). It does not capture the industry-facing framework.
Overall, the reasoning shows that the accepted three-function model emphasizes products, platforms, and pipes as the primary roles of contemporary media companies, rather than the alternative groupings presented in the remaining options.

COMM 100N, Section 003 RI, SP25 (UP) Quiz 2

Contemporary media companies perform three major functions. Which is the correct answer?

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