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In the classic global matrix structure, horizontal differentiation proceeds along two dimensions. These dimensions are_________.

Options
A.product division and geographic area
B.target returns and sales potential
C.marketing strategy and sales potential
D.hierarchy and overall strategy
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Question restatement: In the classic global matrix structure, horizontal differentiation proceeds along two dimensions. These dimensions are_________. Option 1: 'product division and geographic area' — This is the correct choice. In a classic global matrix, the two axes describe product focus (product divisions) and geographi......Login to view full explanation

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