Which of the following is not an example of a behavioural nudge?

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To assess what counts as a behavioural nudge, we need to examine how each option aims to steer behavior without removing options or imposing mandates.
Option a: A weekly staff newsletter to communicate the good work of employees who have performed well. This is primarily a communication and recognition tool. It provides information and social feedback, but it does not alter the choice architecture, set up defaults, or present options in a way that subtly nudges unseen decisions. It’s more about reinforcing culture and morale than guiding a specific behavior through design of choice.
Option b: Marketing campaign on the harmful effects of cigarettes to reduce the number of people smoking. This uses information and framing to influence attitudes and behaviors toward smoking. While it’s broad, such campaigns can function as nudges when they shape context, present salient cues, or reframe perceived costs and benefits of smoking. It aligns with the idea of soft guidance without coercion or mandates, so this can be considered a behavioural nudge in many analyses.
Option c: Placing daily purchases such as bread and milk at the back of the supermarket to ensure customers walk past advertising displays of other items. This is a quintessential example of behavioural nudge via choice architecture. It changes the physical environment to influence incidental exposure and subsequent choices, without restricting options.
Option d: A government subsidy for parents who vaccinate their children. This is a financial incentive—a monetary reward—to induce a specific behavior. Subsidies involve direct economic inducement and are considered a traditional policy instrument rather than a behavioural nudge that relies on tweaking choice architecture or information framing. It alters costs rather than merely shaping the decision context.
In sum, options b, c, and potentially a (depending on interpretation) involve some form of behavioral guidance through information, framing, or arrangement, whereas option d relies on a monetary incentive rather than a subtle nudge in the choice environment.

MUF0061 Economics Unit 1 - Semester 2, 2025

Which of the following is not an example of a behavioural nudge?

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