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In the diagram below, a firm is operating in an imperfect marketThe firm will only make normal profits in the long-run when

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To understand when a firm in an imperfect market earns normal profits in the long run, we need to consider how profits are driven to zero by entry and exit. In the long run, if firms in the industry make profits (price above average cost), new firms will enter, shifting supply and pushing the price down until profits disappear. Conversely, if firms incur losses (price below average cost), some firms......Login to view full explanation

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