Questions

MUSC-11C-01 Week 8: UNIT IV CUMULATIVE QUIZ

Multiple choice

What factors lead to a new professionalization of music production and songwriting in the early 1960s? [Select all that apply]

Options

A.the payola scandal

B.the need to treat a growing number of artists in a fair and equitable manner, as demand for recorded music declined.

C.the desire to replicate rock and roll's unprecedented success.

D.a need for greater industry control following the shock of the grassroots, unpredictable nature of rock and roll

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Step-by-Step Analysis

Question restatement: What factors lead to a new professionalization of music production and songwriting in the early 1960s? [Select all that apply] Option 1: the payola scandal - This is a plausible factor. The Payola scandals of the late 1950s and early 1960s exposed corruption in radio staging and pay-for-play practices, prompting regulators and the music industry to tighten practices, institute norms, and professionalize gatekeeping around who gets airplay and credit. In other words, the scandal spurred calls for more formal procedures, oversight, and industry standards, contributing to a push toward professionalization. Option 2: the desire to replicate rock and roll's unprecedented success. - This option aligns with the historical drive of the era. After......Login to view full explanation

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