Questions
Questions

MKTG 202 Graded In-session Quiz for Module 3

Single choice

The question "What is your gender? Male(1), Female(2), Other(3)" represents which type of measurement scale?

Options
A.Nominal scale - because the numbers are just labels for categories
B.Ordinal scale - because the categories can be ranked
C.Interval scale - because the numbers are equally spaced
D.Continuous scale - because respondents can choose any category
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Consider the measurement scale type represented by the question "What is your gender? Male(1), Female(2), Other(3)". Option 1: Nominal scale - because the numbers are just labels for categories. This is accurate because gender is used to c......Login to view full explanation

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