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MKTG3401.10290.202610 Exam 2- Requires Respondus LockDown Browser

Single choice

Using the following scale, “__very effective (+2)   ___effective (+1)   __neither effective nor ineffective (0)   __ineffective (-1)   __very ineffective (-2)” Drug A has an average from users of +1.2 and Drug B’s average is +0.8. It is inaccurate to conclude that Drug A is 50 percent more effective than Drug B. The reason is because this scale is a (an) _____ scale.

Options
A.ratio
B.nominal
C.ordinal
D.interval
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Step-by-Step Analysis
Question restatement: The prompt presents a five-point scale with numeric labels from very ineffective to very effective, where Drug A averages +1.2 and Drug B averages +0.8. It then states that it is inaccurate to claim Drug A is 50 percent more effective than Drug B and asks you to identify the type of scale being used. Option 1 - ratio: A ratio scale has a true zero and allows meaningf......Login to view full explanation

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