Mass customization enables companies to:

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Question restatement: The prompt asks what mass customization enables companies to achieve. 
Option 1: 'Avoid using modular design' is unlikely correct because mass customization often relies on modular design to allow customization without sacrificing efficiency; avoiding modular design would hinder flexibility and scalability.
Option 2: 'Offer a wide variety of customized products at reasonable cost' aligns with the core idea of mass customization: combining high variety with cost efficiency by leveraging standardized modules and flexible processes to produce customized offerings efficiently.
Option 3: 'Eliminate upstream supply chain visibility' is inconsistent with mass customization, which typically benefits from enhanced visibility and coordination across suppliers to manage diverse product configurations and components.
Option 4: 'Produce low-cost standard products in bulk' describes mass production or lean manufacturing, not mass customization; it emphasizes standardization over customization and may reduce variety and consumer fit.
In summary, the most accurate statement reflects the balance mass customization strives for: enabling many customized options while maintaining reasonable costs through modular, scalable processes. The other options identify practices that undermine the fundamental advantages of mass customization, such as sacrificing modularity, reducing visibility, or focusing solely on standardization and bulk production. Each incorrect choice points to a misalignment with the defining benefits of mass customization, whether by proposing avoidance of modularity, claiming no need for supply chain transparency, or equating to purely standardized, low-variability output.

MGS3100W05 25 Fall OM Exam 3 - Requires Respondus LockDown Browser

Mass customization enables companies to:

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