Mass customization emphasizes standardization of production to reduce unit cost and modularization of components to increase variety.

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BlackTom AI · Accepted Answer

Question restatement: The claim is that mass customization emphasizes standardization of production to reduce unit cost and modularization of components to increase variety.

Option 1: True
- This statement aligns with the core idea of mass customization. By standardizing production processes and utilizing modular components, a company can achieve the efficiency of mass production while still offering a wide variety of product configurations. Standardization lowers unit costs through economies of scale and easier automation, while modularization enables multiple variants to be assembled from a common set of parts, increasing customization options without sacrificing efficiency.

Option 2: False
- This option would be incorrect because it contradicts the established concept of mass customization. In mass customization, standardization is indeed employed to control costs and ensure repeatability, and modularization is used to provide variety. Claiming that mass customization avoids standardization or that modularization does not contribute to variety would invert the understood mechanism and misstate how customization is achieved. It fails to acknowledge the practical design approach where standardized interfaces and modular components enable both efficiency and a broad product range.

badm_375_120258_253267 HW 8 Product and Service Development Strategy

Mass customization emphasizes standardization of production to reduce unit cost and modularization of components to increase variety.

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