Which of the following is NOT an aspect of the definition of Mass Communication?

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BlackTom AI · Accepted Answer

The question asks which of the statements is NOT an aspect of the definition of Mass Communication. The sole option provided is: 'It always involves feedback from the audience.' To unpack this, consider what mass communication typically entails: a sender encodes and transmits a message through a channel to a large, heterogeneous audience that is not directly in close proximity to the source. Key elements usually discussed include the use of mediated channels, the presence of a mass audience, gatekeeping, and the potential for audience interpretation (decoding) to occur. Now, regarding feedback: in mass communication theory, feedback can exist but is not guaranteed or always immediate. Traditional mass media (like early radio or television) often featured one-way communication where audience feedback was delayed or minimal; more modern models acknowledge feedback as possible but not a defining, mandatory component. Therefore, the statement that feedback from the audience ALWAYS occurs is not an essential aspect of the definition of Mass Communication. It overstates the role of feedback and ignores the historical and practical realities of many mass communication systems where feedback is not immediate, direct, or guaranteed. Since there are no additional options to evaluate, this single statement stands as the point of inquiry: it is not inherently a defining aspect because feedback is not a mandatory or universal characteristic of mass communication across all contexts. In summary, while feedback can occur, saying it always involves feedback mischaracterizes the core definition by implying a universal, unavoidable feedback loop that does not hold true in many mass communication scenarios.

Which of the following is NOT an aspect of the definition of Mass Communication?

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