With respect to marketing utilities, the Internet affects time and place in which manner?

Question

BlackTom AI · Accepted Answer

To tackle the question on how the Internet affects time and place in marketing utilities, begin by looking at each option in terms of reach and immediacy.
Option 1 says: 'Consumers have the capability to customize products online.' This highlights customization capability, which is a valuable utility of the Internet, but it does not directly address the dimensions of time and place; it focuses more on product tailoring rather than the geographic or temporal reach.
Option 2 states: 'Consumers have to stay home to buy products.' This contradicts the core effect of the Internet on time/place, which is the opposite: online shopping enables purchasing without being physically present at a store, thus removing the need to stay at home as a constraint.
Option 3 asserts: 'Consumers have fewer choices if they do not know how to find products on the web.' While there can be barriers to information access, this option emphasizes consumer navigation ability rather than the fundamental impact on time and place. It also frames a limitation rather than the marketed expansion of reach and convenience.
Option 4 claims: 'Consumers can buy products anywhere anytime, from anywhere.' This statement directly captures the essence of how the Internet expands time and place utilities: shopping can occur from any location at any time, removing traditional geographic and temporal constraints and enabling continuous availability.
In evaluating these options, observe that the core concept here is the expansion of when and where shopping can occur due to online access; the fourth option aligns with that description precisely, while the others describe related features or misstate the impact on shopping constraints.
Additionally, consider potential misconceptions: Option 2’s stance ignores the enabling nature of online channels; Option 1 focuses on customization rather than temporal-spatial reach; Option 3 highlights navigation difficulty rather than the overarching time/place utility.
Overall, the strongest alignment with the question’s focus on time and place is the statement that emphasizes shopping anywhere at any time, as enabled by Internet technologies.

With respect to marketing utilities, the Internet affects time and place in which manner?

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