Marketing creates utility. This is not a utility created by marketing.

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The prompt discusses which type of utility is created by marketing, and the answer choices list four potential utilities to evaluate.
Option 1: Ownership utility. Marketing activities often enable possession or ownership transfer (e.g., title transfers, financing, warranties), which creates possession or ownership utility by making it easier for customers to actually own the product. This supports the idea that marketing contributes to ownership utility.
Option 2: Place utility. By distributing products to convenient locations (retailers, online channels, warehouses near customers), marketing enhances place utility, ensuring goods are available where customers want them. This is a classic example of marketing-created utility.
Option 3: Time utility. Marketing can increase time utility by ensuring products are available when customers need them (e.g., seasonal stock, express delivery, 24/7 availability). This aligns with marketing efforts that reduce waiting and provide timely access.
Option 4: Price utility. While price is a critical factor in a transaction, price utility is not typically listed among the core utilities created by marketing. Marketing’s standard utilities are form, place, time, and possession; price affects value and demand but is not generally categorized as a distinct utility created by marketing itself. Therefore, labeling price utility as a marketing-created utility is misleading.
In sum, options 1 (Ownership utility), 2 (Place utility), and 3 (Time utility) reflect traditional utilities that marketing activities typically create or enhance, whereas option 4 (Price utility) does not belong to the standard set of marketing-created utilities and is the one that does not fit the stated claim.

MGM101H5 F LEC0101 Quiz #5

Marketing creates utility. This is not a utility created by marketing.

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