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2601-MKT1034 PRINCIPLES OF MARKETING Chapter 1 2601-MKT1034 PRINCIPLES OF MARKETING Chapter 1

Multiple choice

Which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?

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Question restatement: Which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? Option 1: vendor lock-in. This concept describes when customers are stuck using a vendor's products or services due to high switching costs or ecosystem dependencies. It does not capture a seller's preoccup......Login to view full explanation

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