The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products is referred to as ___________

Question

BlackTom AI · Accepted Answer

The question asks about the term used when a company pays more attention to the specific products it offers than to the benefits and experiences those products deliver to customers.
This idea is commonly described as marketing myopia, a concept that warns against focusing on the product itself rather than the customer needs and the value created for them.
In this case, the provided answer field includes 'marketing myopia' as the answer, which aligns with the standard definition of the term.
However, the answer options list is empty, so there aren't alternatives to compare or to critique in this analysis. In a fully provided set, one would evaluate each option by checking whether it captures the distinction between product-centric focus and customer-benefit focus; options that describe focusing narrowly on features, production efficiency, or internal capabilities without linking to customer value would typically be incorrect.
If an option stated something like 'focusing on products rather than customer benefits and experiences' or 'emphasizing features over how those features translate into customer outcomes,' that would usually be the correct description of marketing myopia. Conversely, options suggesting a broad, customer-centered view, or an emphasis on delivering comprehensive consumer benefits and experiences, would typically be incorrect.
Given the missing options, the primary takeaway is understanding that marketing myopia involves prioritizing the product itself over the experiential and benefits-oriented value perceived by customers.

MKTG1001 (ND) Practice early feedback task

The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products is referred to as ___________

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