Which of the following is part of the marketing mix?

Question

BlackTom AI · Accepted Answer

The question asks which option is part of the marketing mix.
Option 1: Packaging. While packaging is closely related to the product and can influence consumer perception, it is generally considered a component of product strategy rather than a standalone element of the core marketing mix. In many models, packaging is subsumed under Product rather than listed as its own P.
Option 2: Position. Positioning is a marketing concept that describes how a product is perceived relative to competitors, but it is not one of the classical marketing-mix elements (the classic four Ps are Product, Price, Place, Promotion). Positioning informs how you communicate or differentiate, but it isn’t itself a separate P.
Option 3: Price. This is a core element of the traditional marketing mix (the 'P' for Price). It covers how much customers pay, pricing strategies, and discounting, which directly influence demand and profitability.
Option 4: People. In traditional 4P frameworks, People is not included. However, in extended models like the 7 Ps for services, People becomes relevant, but the classic marketing mix remains the four elements above. Since the question targets the standard marketing mix, People is not one of the core four.
In summary, among the options, Price is the element that is definitively part of the traditional marketing mix, while the others are either components within Product or concepts outside the basic four Ps.

GBUS4330W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser

Which of the following is part of the marketing mix?

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GBUS*4330*W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser

Which of the following is part of the marketing mix?

View Explanation

Log in for full answers

Similar Questions

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GBUS4330W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser