One strategy that Starbucks uses is opening stores in areas where other coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under
Blank
______ within the seven Ps framework.

Question

One strategy that Starbucks uses is opening stores in areas where other coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under 
Blank
______ within the seven Ps framework.

BlackTom AI · Accepted Answer

The question asks which area of the seven Ps framework is concerned with saturating the market by opening stores where competitors struggle to stay competitive. 
Option 1: product. This focuses on the attributes of the goods or services offered, such as design, features, quality, and branding. Saturating a market with stores is not primarily about the product itself, so this is not the correct category. 
Option 2: promotion. Promotion covers communications, advertising, sales promotions, and the overall messaging to persuade customers. While promotions can support market saturation, the action described—placing stores in competitive locations—targets distribution channels rather than promotional messaging, so this is not the best fit. 
Option 3: price. Price concerns the amount charged for the product and strategies like discounting or price positioning. Although pricing can influence market competition, the described strategy centers on location density and market presence, not price tactics, making this choice incorrect. 
Option 4: place. Place deals with distribution channels, locations, logistics, and how and where the product reaches customers. Opening stores in areas where competitors struggle to compete is a decision about geographic presence and distribution—precisely saturation of physical locations—so this option correctly identifies the component within the seven Ps. 
In summary, the described strategy is best categorized under place, since it emphasizes store locations and market coverage rather than product characteristics, promotional messaging, or pricing strategies.

One strategy that Starbucks uses is opening stores in areas where other coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under Blank ______ within the seven Ps framework.

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