If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following seven Ps?

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BlackTom AI · Accepted Answer

First, let's restate the question and options to ensure clarity about what's being analyzed: If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the seven Ps?

Option 1: Presentation. This choice would imply involvement with how the service is presented or displayed, such as branding aesthetics or storefront visuals. However, giving usage instructions to a retailer focuses more on the people delivering or enabling the service rather than the overall presentation of the service environment, making this a less direct fit.

Option 2: Price. This choice concerns the cost to customers, pricing strategy, or discounts. Instructing a retailer on how to use a product does not address pricing decisions or strategies, so this option misses the core idea of teaching or guiding usage, reducing its plausibility.

Option 3: Personnel. This option points to the people involved in delivering the service—employees, staff, or contract personnel. When a manufacturer trains or instructs retailer staff on how to use a product, it directly engages the people who interact with customers and deliver the service experience. This aligns with the role of personnel in the seven Ps, which covers the human element and the behavior of those delivering the service.

Option 4: Place. This choice relates to the channels and locations where the service is delivered or accessed. While distribution and locating products are important, instructing usage to a retailer is not primarily about channel placement, so this option is less relevant.

In summary, the action described—getting involved by instructing retailer staff on product usage—emphasizes the role of the people who deliver and support the service, which corresponds to the 'Personnel' (often labeled as 'People') component among the seven Ps. The other options address presentation, pricing, or placement rather than the human element directly involved in service delivery.

If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following seven Ps?

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