While there are the four Ps of marketing, there are the________ Ps of services marketing.

Question

BlackTom AI · Accepted Answer

In this question, we’re dealing with the marketing concept of the four Ps vs. the services marketing framework.
Option 1: 'six' — This is incorrect because the commonly cited framework for services marketing is not six, but seven elements in many scholarly models. A responder might think of replacing a P, but the standard seven Ps model is the recognized extension.
Option 2: 'eight' — This is not aligned with the standard terminology in services marketing literature. While some frameworks discuss additional considerations, eight is not the established count for the seven Ps model.
Option 3: 'seven' — This is the recognized number for the extended services marketing mix, which adds three additional Ps to the original four: People, Process, and Physical evidence, totaling seven. This aligns with the widely taught framework in services marketing.
Option 4: 'three' — This is clearly incorrect, since the question contrasts the original four Ps with the services marketing set, which is considerably larger than three.
Option 5: 'five' — This is also incorrect because the standard extended services marketing mix is seven elements, not five. Miscounting would ignore essential components added to address services-specific characteristics.
Overall, the correct reasoning hinges on knowing that services marketing uses the seven Ps framework, an extension of the traditional four Ps to better capture intangibility, variability, inseparability, and perishability in services.

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

While there are the four Ps of marketing, there are the________ Ps of services marketing.

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MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

While there are the four Ps of marketing, there are the________ Ps of services marketing.

View Explanation

Log in for full answers

Similar Questions

Actions taken to get a good or service to a customer fall under which one of the Ps of retail strategy?

If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following seven Ps?

One strategy that Starbucks uses is opening stores in areas where other coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under Blank ______ within the seven Ps framework.

Which of the following is part of the marketing mix?

In 2004, AMA introduced the concept of 4P mix for the first time.

What are the 7 Ps of marketing?

Which component of 7Ps is related to tracking, measuring, and understanding customer demands?

Which component of 4Ps relates to a brand’s communication strategy to consumers?

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser