In 2004, AMA introduced the concept of 4P mix for the first time.

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The question states: 'In 2004, AMA introduced the concept of 4P mix for the first time.'
Option 1: 'True' — To evaluate this, we need to consider the historical context of AMA (which could refer to the American Marketing Association or another organization with the same acronym) and the development timeline of the 4P marketing mix. The widely recognized 4P framework (Product, Price, Place, Promotion) predates 2004 by several decades, having roots in the 1960s and 1970s. If the statement claims a 2004 introduction, this would contradict the well-established historical timeline, making this option inaccurate. Additionally, most scholarly and professional sources attribute the origin or popularization of the 4P concept earlier, not as a new introduction in 2004. Therefore, selecting this option would propagate an incorrect dating of the concept’s origin.
Option 2: 'False' — This option aligns with the established historical understanding that the 4P mix existed prior to 2004 and was not first introduced in that year. By affirming 'False,' you acknowledge that the statement is inaccurate regarding the timing of the 4P concept’s introduction. The reasoning hinges on the historical precedence of the 4P framework, which is widely documented in marketing literature as emerging well before 2004, often cited in discussions of marketing mix evolution.
In evaluating the other possible interpretations, one might wonder if there were year-specific adaptations or augmentations (such as 4Ps being redefined or expanded). However, even in those discussions, 2004 is not typically identified as the inaugural introduction of the core 4P mix itself, but rather as a later period of refinement or application, which does not support the assertion as written. Hence, the claim does not hold up under standard historical accounts and is considered false.

AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam

In 2004, AMA introduced the concept of 4P mix for the first time.

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