Please read the scenario carefully, and then answer the question:

Scenario:
FreshBite, a meal-kit delivery startup, sets a marketing goal to increase subscriptions by 30% in 6 months. To achieve this, they:

Plan: Allocate budget to social media ads, influencer partnerships, and a referral program.

Execute: Launch targeted Instagram campaigns, collaborate with fitness influencers, and offer $10 discounts for customer referrals.

Measure: Track new subscriptions weekly and compare growth to the 30% target.

Question:
Which part of FreshBite’s process best illustrates Marketing Management as defined?

Question

Please read the scenario carefully, and then answer the question:

Scenario:
FreshBite, a meal-kit delivery startup, sets a marketing goal to increase subscriptions by 30% in 6 months. To achieve this, they:

Plan: Allocate budget to social media ads, influencer partnerships, and a referral program.

Execute: Launch targeted Instagram campaigns, collaborate with fitness influencers, and offer $10 discounts for customer referrals.

Measure: Track new subscriptions weekly and compare growth to the 30% target.

Question:
Which part of FreshBite’s process best illustrates Marketing Management as defined?

BlackTom AI · Accepted Answer

The question asks to identify which part of FreshBite’s process best illustrates Marketing Management as defined, given a scenario that includes planning, execution, and measurement steps.
First, note that the provided answer option is a single entry, and there are no separate answer choices listed to analyze individually. This absence makes it impossible to evaluate each option against the definition of Marketing Management.
Nevertheless, we can reason about what each typical component would represent in the context of Marketing Management.

Planning phase: Involves setting clear marketing objectives (e.g., increasing subscriptions by a target percentage), determining the strategy to reach those objectives, and allocating the budget across channels (social media ads, influencer partnerships, referral programs). This aligns with the planning aspect of Marketing Management, where goals are defined and a roadmap is created.

Execution phase: Entails implementing the planned strategies, such as running targeted campaigns, establishing partnerships, and deploying promotional offers. This corresponds to the operational side of Marketing Management, turning plans into action and delivering the intended activities.

Measurement phase: Focuses on monitoring performance, collecting metrics (weekly new subscriptions), and comparing results against the target (the 30% growth goal). This reflects the control and evaluation component of Marketing Management, where outcomes are tracked to assess progress and guide adjustments.

If there were a composite option such as 'All of the options,' that would be consistent with the idea that planning, execution, and measurement collectively illustrate Marketing Management, since each stage contributes to a full management cycle.
At present, due to the lack of discrete options to assess, we cannot distinctly identify which specific item is being highlighted as the best illustration, but the logical mapping above shows how planning, execution, and measurement each play a role in Marketing Management's definition.

Principles of Marketing Quiz 1.1 - What is Marketing? - Summer 2025

View Explanation

Log in for full answers

Similar Questions

The art and science of choosing target markets and building profitable relationships with them is called ________.

Which of the following is NOT true regarding the marketing management process?

The iceberg principle illustrates that in many marketing problem situations, the marketing manager only understands 20 per cent of the actual problem, while 80 per cent remains submerged.

No marketing manager can be completely certain about a business situation.

“Marketing management” focuses solely on crafting advertising messages

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler