The four major functions of marketing logistics are ____________.

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BlackTom AI · Accepted Answer

When evaluating the four major functions of marketing logistics, I’ll go option by option to see which set aligns with core logistics activities.
Option 1: "warehousing, transportation, wholesaling, and retailing". While warehousing and transportation are central to logistics, wholesaling and retailing are more about channel functions and intermediary activities, not the core internal logistics functions. This makes this choice inaccurate for the four major logistics functions.
Option 2: "forecasting, order processing, transportation, and inventory management". Forecasting and order processing are important business activities, but they’re not typically listed as the four major marketing logistics functions. The standard four focus on physical flows and information, not primarily forecasting or order handling as standalone logistics functions.
Option 3: "warehousing, inventory management, shipping, and receiving". This option includes warehousing and inventory management, which are correct components, but it uses shipping and receiving instead of the broader transportation and information-management aspects. It also omits transportation as a broader category and the role of logistics information management, making it incomplete.
Option 4: "warehousing, inventory management, transportation, and retailing". This set contains warehousing, inventory management, and transportation, which are core, but substitutes retailing for logistics information management. Retailing is a downstream channel activity rather than a primary logistics function, so this is not a correct quartet.
Option 5: "warehousing, inventory management, transportation, and logistics information management". This choice includes warehousing, inventory management, transportation, and the essential information component—logistics information management—which covers the data, systems, and coordination needed to plan, execute, and control physical flows. This aligns with standard definitions of the four major marketing logistics functions.
In summary, the first four options mix in channel or activity elements that aren’t considered the core four functions, whereas option 5 correctly pairs the physical flow elements with the critical information flow element. The correct combination reflects both movement and control of goods plus the information systems that enable it.

Homework: Ch 10 Warm up

The four major functions of marketing logistics are ____________.

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