One reason some people don't like to buy clothing from online retailers is the inability to know if the clothes will fit. ImageTwin uses a scanning system and stores an individual’s measurements. When you shop at LandsEnd.com, you can see a 3D image of what the item should look like on your body. This is an example of the ________
Blank
force in the marketing environment.

Question

One reason some people don't like to buy clothing from online retailers is the inability to know if the clothes will fit. ImageTwin uses a scanning system and stores an individual’s measurements. When you shop at LandsEnd.com, you can see a 3D image of what the item should look like on your body. This is an example of the ________
Blank
 force in the marketing environment.

BlackTom AI · Accepted Answer

The question asks us to identify which type of force in the marketing environment is exemplified by a 3D image and body measurements used to help online clothing fit. 
Option 1: sociocultural. This refers to societal values, norms, and lifestyles that influence marketing, not to technology-enabled fit visualization. While sociocultural trends can affect demand for online apparel, this example hinges on a tech capability rather than cultural shifts. 
Option 2: marketing mix. The marketing mix involves the 4 Ps (product, price, place, promotion) or extended versions; it’s a framework for planning rather than a specific external force. The described technology affects product presentation and service delivery but is not itself a macro-level force within the environment. 
Option 3: technological. This is the core idea here: the use of scanning systems and 3D body imaging represents a technological force shaping how products are marketed and purchased online. It enables capabilities like accurate fit previews and personalized sizing, driven by advancements in technology. 
Option 4: competitive. While competition is a force in marketing environments, the example focuses on a technology feature rather than a direct comparison to rivals or competitive positioning. The description highlights technology use rather than a rival-driven market action. 
Option 5: economic. Economic forces relate to market conditions, purchasing power, and macroeconomic factors. The scenario centers on technology-enabled consumer experience, not on economic conditions themselves. 
In summary, only the technological force appropriately describes the use of scanning and 3D imaging to influence how clothes fit and are marketed online, whereas the other options misconstrue the type of external force at play.

View Explanation

Log in for full answers

Similar Questions

In the context of the ‘Marketing environment’, according to Kotler et al. (2014) the publics and economic forces belong to the macroenvironment.

In the context of the ‘Marketing environment’, according to Kotler et al. (2014) the direct competitors belong to the macroenvironment and the indirect competitors to the microenvironment.

In the immediate marketing environment, the first factor that affects the consumer is

A firm's macroenvironment includes all of the following except

An automaker collaborates with tire manufacturers, steel suppliers, and dealerships to deliver cars to market. Without these partners, the company cannot operate efficiently. Which element of the immediate environment is being described?

Kraft made the announcement that it was eliminating artificial food additives. Which of the following most likely influenced Kraft's decision?

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler