Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _______________ forces.

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BlackTom AI · Accepted Answer

To tackle this question, start by recalling the standard framework marketers use to analyze the macro-environment: political, economic, sociocultural, technological, environmental, legal, and sometimes ethical factors (PESTEL).
Option a: 'environmental, demographic and legal' mixes environmental with demographic (which is not typically listed as a core PESTEL factor) and legal; it also omits technological, making it an inaccurate clustering.
Option b: 'technological, financial and environmental' includes technological and environmental, but 'financial' is not a standard term in the core PESTEL grouping for macro-environment factors, making this option misaligned with the usual categories.
Option c: 'environmental, financial and global' introduces 'financial' and 'global' as factors; while environmental appears, 'global' is not a standard standalone PESTEL factor, and financial is not part of the core PESTEL set in this context.
Option d: 'technological, global and legal' contains technological and legal, but 'global' is not a typical PESTEL factor; it also misses environmental, which is a key element in the list of external forces.
Option e: 'technological, environmental and legal' aligns with the conventional PESTEL sequence by naming the remaining forces after political, economic, and sociocultural: technological, environmental, and legal. This combination fits the expected categorization for the blank in the question.
In summary, the other options either replace or omit one or more of the established macro-environment forces, whereas option e correctly captures the trio of technological, environmental, and legal forces that marketers consider after the first three categories.

24109 Marketing and Customer Value - Autumn 2025 Mid-Session Quiz Description on Tuesday 25 and Wednesday 26 March 2025 (Week 6)

Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _______________ forces.

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