A firm's macroenvironment includes all of the following except

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The question asks: 'A firm's macroenvironment includes all of the following except'.

First, it's important to recall what the macroenvironment encompasses. The macroenvironment consists of broad external forces that shape opportunities and threats for the firm, such as demographic, economic, natural, technological, political-legal, and sociocultural factors. These forces are outside the company and its immediate industry.

Because the answer options are not provided in the material, I will address the likely contrast that often appears in this context: competition (or competitive intensity) is typically considered part of the microenvironment, not the macroenvironment. The microenvironment includes factors close to the company that affect its ability to serve customers, such as suppliers, customers, competitors, and intermediaries. Among these, competition directly relates to rivals operating in the specific industry and market the firm serves, which is the micro level.

Now, evaluating the given provided correct answer—'competition'—this aligns with the standard framing: competition is not part of the macroenvironment; it belongs to the microenvironment.

If you had a list of options, the correct approach would be to identify which options describe broad, external forces (e.g., economic conditions, technology trends, regulatory changes) as macroenvironmental, and which option refers to rivals or competitors (microenvironment). Any option referencing internal company dynamics or industry-specific rivals would most likely be the one that does not belong in the macroenvironment.

In summary, competition is typically excluded from the macroenvironment because it is part of the firm’s immediate industry context (the microenvironment), whereas macroenvironmental factors are the broad, external forces that shape the market at a high level.

PRINCIPLES OF MARKETING MKT 3100-11 (92759) Exam 1 - Ch. 1, 2, 3, 5, and 6

A firm's macroenvironment includes all of the following except

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