Cloud computing, such as Google Cloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a ________
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change in the marketing environment.

Question

Cloud computing, such as Google Cloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a ________
Blank
 change in the marketing environment.

BlackTom AI · Accepted Answer

The question asks which type of change in the marketing environment is illustrated by cloud computing being accessed remotely over the Internet rather than stored on a personal computer.
Option 1: marketing mix. This refers to the 4Ps (product, price, place, promotion) or extended versions of the marketing toolbox. It does not describe a change in the external environment itself, but rather a business’s strategic elements. So this is not the best fit for the scenario.
Option 2: sociocultural. This category captures shifts in society’s beliefs, norms, and cultural trends. While cloud computing could be influenced by sociocultural factors, the example given is more about a technology upgrade enabling new capabilities, not a cultural shift.
Option 3: competitive. This would involve changes in the competitive landscape, such as new entrants or pricing wars. Cloud adoption could affect competition, but the scenario is specifically highlighting a technological capability rather than a competitive dynamic per se.
Option 4: technological. This option directly matches the illustration: cloud computing represents a technological advancement that changes how data and software are delivered, stored, and accessed over networks, signaling a technological change in the marketing environment.
Option 5: regulatory. This would involve laws or rules impacting marketing practices. The cloud example does not inherently reference regulatory change, so this is not the best descriptor here.
Understanding the nuance, the cloud-based delivery model exemplifies a shift attributable to technology itself, rather than to consumer culture, competitive strategy, regulatory policy, or marketing mix adjustments. Therefore, the most accurate classification is a technological change in the marketing environment.

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