Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

Question

BlackTom AI · Accepted Answer

The question asks about statements that describe marketing strategies in the new marketing communications model, so we evaluate each option against how modern marketing emphasizes targeting, engagement, and social interaction.
Option 1: 'They are more targeted, social, and engaging.' This aligns with the shift toward precision targeting, interactive content, and social engagement enabled by digital channels, making it the best-supported statement.
Option 2: 'They target much larger customer segments.' This contradicts the move toward micro-targeting and personalized messaging; the new model focuses on smaller, more specific segments rather than broad, undifferentiated groups.
Option 3: 'They include a greater number of print media ads.' The contemporary trend emphasizes digital, experiential, and social channels rather than expanding print media, so this option mischaracterizes the model.
Option 4: 'They use very little alternative media.' In the new model, marketers leverage alternative and nontraditional media (influencers, content partnerships, social platforms) to reach audiences, so claiming little use is inaccurate.
Option 5: 'They rely more on mass-media marketing techniques.' The shift away from mass-media dominance toward targeted, interactive, multichannel approaches contradicts the idea of relying primarily on mass media.
Thus, the statement that best captures the essence of the new marketing communications model is that campaigns are more targeted, social, and engaging.

Test: Exam 3

Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

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