Questions
Questions

Homework: Ch 12 Warm up

Single choice

Which of the following statements is correct regarding marketing communications today?

Options
A.Marketers are reversing the trend toward digital media.
B.Most marketers do not use integrated marketing communications tools or planning.
C.Digital and social media have given birth to a more targeted, more social, but less engaging marketing communications.
D.Advertisers are now able to engage smaller customer segments with more personalized, interactive content.
E.Marketers can no longer utilize cross-platform campaigns.
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Step-by-Step Analysis
The question asks which statement is correct about marketing communications today. Option 1: 'Marketers are reversing the trend toward digital media.' This is inaccurate because digital media continues to dominate and expand; there isn’t a general reversal away from digital. Option 2: 'Advertisers are now able to engage smaller cust......Login to view full explanation

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