Which of the 5S objectives of digital marketing relates to the communications strategy?

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Question restatement: Which of the 5S objectives of digital marketing relates to the communications strategy?

Option 1: Sell - This is primarily about driving purchases and conversion. While selling is a core goal in marketing, it is more about the transaction and demand generation rather than the broad communications strategy itself. The communications plan supports selling, but it isn’t the label most closely aligned with communications.

Option 2: Speak - This option centers on the communicative aspect: how the brand talks to its audience, the messaging framework, tone, and channels used for effective communication. This directly maps to the communications strategy, which is about how to convey value, engage audiences, and maintain consistent messaging.

Option 3: Serve - This focuses on customer service and post-purchase support. While service is important and may be part of the overall customer experience, it is not the primary function of the communications strategy itself.

Option 4: Save - This relates to cost efficiency or savings in marketing practices. It is not aligned with the communications strategy, which is about messaging and engagement rather than cost reduction.

Option 5: Sizzle - This term often refers to branding, excitement, and creating an appealing image or feel around a product. It touches on brand perception and experience, which is related to communications but is more about brand storytelling and emotion, whereas the question asks for the objective that relates to the communications strategy itself. Depending on context, some may tie it to communications, but the most direct fit remains Speak.

In summary, among the options provided, Speak best represents the communications strategy, since it encapsulates how the brand communicates with its audience, the voice, channels, and messaging framework used across digital marketing activities. The other options correspond to sales (Sell), service delivery (Serve), cost focus (Save), or branding flavor (Sizzle), none of which directly define the core of the communications strategy itself.

AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam

Which of the 5S objectives of digital marketing relates to the communications strategy?

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