Advertising differs from PR because

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Question restatement: Advertising differs from PR because

Option 1: 'It can be conducted both on-line and off-line' — This statement is about the channels used. Both advertising and many PR activities can occur online and offline, so this does not satisfactorily distinguish the two. It could be true for either discipline, making it a weak differentiator.

Option 2: 'It allows for a more personalized message' — Personalization can occur in both advertising (via targeted digital ads, dynamic creative) and PR (segmented messaging, tailored pitches). This claim overstates a universal characteristic of advertising and ignores practical PR practices, thus it’s not a reliable differentiator.

Option 3: 'It has a more targeted reach' — Both advertising campaigns and PR efforts can be highly targeted, depending on media choices and audiences. While advertising often emphasizes targeting, PR can also be precisely targeted (e.g., media outreach to specific outlets, stakeholder segmentation). Therefore, this option is not an intrinsic, exclusive differentiator between advertising and PR.

Option 4: 'It is always represents a paid form of communicaton' — This statement asserts that advertising is always paid, which aligns with the traditional distinction: advertising is paid media, whereas PR typically relies on earned media (news coverage, journalist relationships) and sometimes owned media. While there are paid PR activities, the conventional and core distinction is that advertising is paid while PR emphasizes earned media. This option captures the key, conventional difference, even though language issues aside ("represents" should be "represents"), the intended meaning points to paid vs. earned media as the differentiator.

In summary, the most fitting distinction offered by the options is that advertising is typically viewed as a paid form of communication, whereas PR emphasizes earned media and relationship-building with audiences. The other options describe capabilities (channels, personalization, targeting) that are not exclusive to advertising and can apply to PR as well, making them weaker discriminators between the two fields.

COMM_V 296 103 104 2025W1 Prep Quiz #15 - Promotion, Part 2

Advertising differs from PR because

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