Sofia owns a small, local ice cream parlour. The market for ice cream has several competitors in her town, but they each sell slightly different options (e.g., one focuses on handmade ice cream, one on sundaes with a variety of toppings, one on exotic flavours, etc.). The market Sofia is competing in can be characterized as:

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The question describes Sofia’s ice cream shop in a town with several competitors, each offering slightly different options such as handmade ice cream, sundaes with toppings, exotic flavors, etc. This setup involves many sellers and product differentiation, which points toward a specific market structure.
Option 1: Pure competition. While this market features many sellers, the key characteristic is homogeneous products with no differentiation. In Sofia’s case, the products are differentiated (handmade, toppings, exotic flavors), so pure competition is not a suitable description.
Option 2: Oligopolistic competition. An oligopoly implies a small number of large firms whose decisions affect each other, often with little product diversity. The scenario describes several different offerings by multiple firms rather than a few dominant players, so this does not fit an oligopoly well.
Option 3: Monopolistic competition. This structure is characterized by many firms, each selling products that are similar but differentiated in some way (e.g., flavor, toppings, presentation). The description of multiple competitors each focusing on a distinct niche aligns precisely with monopolistic competition. Consumers have choices among differentiated products, and firms have some pricing power.
Option 4: A monopoly. A monopoly would involve a single firm dominating the market with little to no close substitutes. The presence of several competitors with distinct offerings rules out a monopoly in this scenario.
In summary, the combination of many firms with differentiated products and some degree of pricing power fits monopolistic competition best, while the other options fail to capture the differentiation or market size described.

COMM_V 296 103 104 2025W1 Prep Quiz #12 - Pricing Strategy, Part 2

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