Questions
MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser
Single choice
The ratio of the firm’s sales revenues or unit sales to those of the industry (competitors plus the firm itself) is known as
Options
A.profit.
B.market share.
C.unit volume.
D.industry profit.
E.target return on sales.
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Step-by-Step Analysis
The question asks for the term that represents the ratio of a firm’s sales revenues (or unit sales) to the total sales of the industry, which includes both the firm and its competitors.
Option 1: profit. This is incorrect because profit is a financial gain and is not a ratio compar......Login to view full explanationLog in for full answers
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Similar Questions
Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to ensure the company has 10 percent market share by the end of the year. When evaluating the current sales numbers, she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million. What additional sales must Chelsea Lee’s division meet to ensure they have 10 percent of the market by the end of the year?
Blank ______ share is the proportion of the market that a firm captures.
What is the proportion of the market that a firm captures?
How would you interpret the last two variances? Choose the correct statement.
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