Questions
Questions

KSB-111-003.2025F Exam #2 - KSB 111 (Liederman)

Multiple choice

Which of the follow are elements of market segmentation?    

Options
A.Demographics
B.Psychographics
C.Geographics
D.Competitive Advantage
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The question asks which items are elements of market segmentation among the given choices. Option 1: Demographics. This is a classic segmentation variable, splitting the market by characteristics such as age, gender, income, education, and family status.......Login to view full explanation

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