Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to offer

Question

BlackTom AI · Accepted Answer

The question discusses a current marketing approach described as a Tiffany/Walmart strategy, which involves tailoring product offerings to different market segments while maintaining the core offering.
Option 1: 'a low-priced product to a high-income or high net worth segment.' This misstates the idea; the strategy is not merely about sending a cheap product to rich customers, but about variation around a core offering to different segments.
Option 2: 'a high-priced product to a low-income or low net worth segment.' This suggests the opposite of a targeted, value-based differentiation, and would likely fail to match price-to-value expectations for the low-income segment.
Option 3: 'entirely different offerings to high-end and low-end segments.' The phrase implies completely distinct product lines, whereas the Tiffany/Walmart concept emphasizes variations of the same basic offering rather than completely different products.
Option 4: 'different variations of the same basic offering to high-end and low-end segments.' This aligns with the idea of preserving a core product while adapting features, packaging, or service levels to fit different segments, capturing the broader value proposition without creating entirely separate products.
Option 5: 'a high-priced and a low-priced offering to a single market segment.' This would split within one segment but does not reflect the cross-segment differentiation described by the Tiffany/Walmart strategy.
In summary, the correct interpretation is that firms offer different variations of the same basic offering to both high-end and low-end segments, matching value and price to segment expectations while leveraging a consistent brand core.

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Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to offer

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MKT*2500*02.2025FA Chapters 11 - 14 quiz- Requires Respondus LockDown Browser

Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to offer

查看解析

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类似问题

What is most likely the first major marketing decision that a retailer must take?

What is most likely the first major marketing decision that a retailer must take?

A business should try to market to all segments at the same time to maximize reach.

Dividing a market by age, income, or gender is:

We laid out 7 steps in the Market Segmentation Process. Select each of the correctly matched steps with it's definition and/or action taken.

Nike’s ‘Just Do It’ campaign has evolved to feature athletes of all backgrounds across global markets. Which IMC goal does this illustrate?

Which of the follow are elements of market segmentation?

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is known as

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考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

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Quiz搜索助手

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MKT250002.2025FA Chapters 11 - 14 quiz- Requires Respondus LockDown Browser