Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is known as

Question

BlackTom AI · Accepted Answer

Consider the concept described: grouping prospective buyers into clusters that share similar needs and are likely to respond in a comparable way to a marketing action.
Option 1: psychographics. This refers to dividing the market based on consumer lifestyles, values, opinions, and interests, which is a component of segmentation but does not by itself define the act of creating groups with common needs for marketing responses.
Option 2: consumer differentiation. This term is not standard in marketing theory for the activity described; it sounds more like a general notion of distinguishing products or brands rather than grouping buyers by needs and anticipated responses.
Option 3: market segmentation. This matches the description directly: it’s the process of dividing a market into distinct groups that have similar needs and will react similarly to a given marketing action, enabling targeted strategies.
Option 4: market delineation. This phrase is not a recognized core concept in marketing for forming buyer groups; it suggests outlining or defining market boundaries rather than the purposeful grouping by needs and response.
Option 5: aggregation marketing. This term is not standard in marketing literature for describing the creation of homogeneous buyer groups; it implies combining elements rather than segmenting by needs and responses.
In summary, the statement describes market segmentation most accurately because it emphasizes the systematic division of the market into homogeneous groups based on shared needs and anticipated homogeneous responses to marketing efforts.

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MKT*2500*02.2025FA Chapters 11 - 14 quiz- Requires Respondus LockDown Browser

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is known as

View Explanation

Log in for full answers

Similar Questions

What is most likely the first major marketing decision that a retailer must take?

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Nike’s ‘Just Do It’ campaign has evolved to feature athletes of all backgrounds across global markets. Which IMC goal does this illustrate?

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MKT250002.2025FA Chapters 11 - 14 quiz- Requires Respondus LockDown Browser