Which of the following media is most suitable for having consumers provide input on product design or features?

Question

BlackTom AI · Accepted Answer

When considering where consumers can most effectively provide input on product design or features, we evaluate the interactive potential of each medium.
Option 1: radio — This channel is primarily audio-based and asynchronous for feedback, making it difficult to collect detailed input or real-time responses about specific design features.
Option 2: social media — This platform excels at interaction: comments, polls, direct messaging, and rapid feedback from a wide audience. It supports brainstorming, surveys, and ongoing discussions about product design and possible features, making it the most suitable for input collection.
Option 3: billboards — Billboards are designed for broad visibility and brand awareness rather than facilitating consumer input. They lack mechanisms for meaningful feedback or interaction about design details.
Option 4: television — TV can reach large audiences but is largely one-way communication. While some programs incorporate viewer polls, it is not as conducive to nuanced input on product features as social media.
Option 5: magazines — Magazines provide information and impressions but are not interactive; collecting actionable input from readers is slow and limited compared to online social platforms.
Taken together, the interactive, community-driven nature of social media uniquely supports consumer input on product design or features, whereas the other media are better for reach, messaging, or passive information rather than two-way participation.

Test: Exam 3

Which of the following media is most suitable for having consumers provide input on product design or features?

View Explanation

Log in for full answers

Similar Questions

Joe owns a large retail company and wants to find out more about his customers' service expectations. Which one of the following is the best way for Joe to gain this insight?

Firms are able to gain a better understanding of customers' service expectations by using quantitative and qualitative market Blank ______ which can be extensive and expensive.

Why should research be ongoing?

Why must entrepreneurs conduct research before opening a business?

As a brand manager, you are asked to conduct a survey to assess the size of the market for your brand. This survey-based research is an example of:

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler