Market research involves:

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BlackTom AI · Accepted Answer

Question restatement: The prompt asks about market research and presents a multiple-choice format. However, the list of answer options is empty in the provided data, even though the answer field includes a single option labeled as option c: 'defining the problem, designing the methodology, collecting data, analysing the data, drawing conclusions and then presenting the results and making recommendations'.

What this means for analysis: Since there are no explicit alternatives to evaluate, I cannot directly compare each listed option against the others. In typical market research frameworks, a comprehensive correct sequence often begins with defining the problem, then designing the methodology, followed by data collection, data analysis, drawing conclusions, and finally presenting results with recommendations. This aligns with standard research processes and with the option provided in the answer field.

Assessing the provided option (the one labeled as c):
- Defining the problem: This is a crucial first step because it scopes the research, identifies objectives, and clarifies what decision will be served by the study.
- Designing the methodology: This involves selecting research design, sampling, data collection methods, and instruments, ensuring the approach is suitable to answer the problem.
- Collecting data: The actual gathering of information per the designed plan. Without good data, analysis is meaningless.
- Analysing the data: Interpreting the collected information using appropriate techniques to reveal insights.
- Drawing conclusions: Summarizing what the analysis implies for the problem and decisions.
- Presenting the results and making recommendations: Communicating findings to stakeholders and suggesting actions.
This sequence reflects a logical, end-to-end market research process from problem framing to actionable recommendations.

If other options were present, typical incorrect choices might misplace steps (for example, collecting data before fully defining the problem, or presenting results before analysis). Since those alternatives are not shown here, I cannot label them specifically. In general, any option that omits a key phase (like hypothesis design, data collection, or actionable recommendations) or bundles steps out of their logical order would be considered flawed.

Bottom-line guidance given the standard framework: The described sequence in the provided correct-looking option aligns with widely taught market research procedures, so it is a defensible correct choice in a typical question of this kind, provided the options mirror standard stepwise order. If you have the actual list of alternative statements, I can compare them directly and explain why the correct one stands out and why the others are incorrect.

MCD2050 - T1 - 2025 Week 11 - Review of Weeks 1 to 10

Market research involves:

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