_____ is the total amount of a product that customers will purchase within a specified period at a specific level of industry-wide marketing activity

Question

BlackTom AI · Accepted Answer

The question asks for the term that describes the total amount of a product that customers will purchase within a specified period at a specific level of industry-wide marketing activity.
Option 1: Market Density — This refers to how tightly packed or concentrated buyers or potential buyers are in a geographic area, or how large the market is in a given space. It does not directly describe total purchase quantity over a period.
Option 2: Market Potential — This is the total possible sales of a product for a given period, assuming a particular level of marketing activity and market conditions. This matches the definition in the question, as it aggregates all potential purchases under stated conditions.
Option 3: Marketing environment — This term encompasses the external forces and forces affecting marketing, such as social, economic, technological, and competitive factors. It does not quantify purchase quantity.
Option 4: Market Test — This is an experimental rollout of a product or marketing mix in a limited area to gauge likely performance before a full-scale launch. It involves testing, not the total potential purchases.
Thus, by comparing the definitions, the phrase that corresponds to the total possible purchases under a given marketing activity is Market Potential, while the other options refer to density, external factors, or testing rather than total demand.

Essentials of Marketing (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Units 1 and 2 Exam

_____ is the total amount of a product that customers will purchase within a specified period at a specific level of industry-wide marketing activity

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Essentials of Marketing​ (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Units 1 and 2 Exam

_____ is the total amount of a product that customers will purchase within a specified period at a specific level of industry-wide marketing activity

View Explanation

Log in for full answers

Similar Questions

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A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

Under the assumptions used in cost-volume-profit analysis, as the activity increases:

The CVP and break-even analysis are supported by a range of important assumptions. Which of the following is not an assumption of the CVP:

The break-even point is that at which:

More Practical Tools for Students Powered by AI Study Helper

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Essentials of Marketing (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Units 1 and 2 Exam