If sales revenues for Blue Buffalo dog food sold to U.S. consumers increased as a result of a new ad campaign, it would be using a ________
Blank
strategy.

Question

If sales revenues for Blue Buffalo dog food sold to U.S. consumers increased as a result of a new ad campaign, it would be using a ________
Blank
 strategy.

BlackTom AI · Accepted Answer

When evaluating strategic options, it's essential to map the action to the scope of the market and the product involved.
Option 1: product development. This would be about introducing a new product or significantly modifying an existing one for the current market. Since the scenario mentions just a new ad campaign increasing sales of the same Blue Buffalo dog food, this choice does not involve a new product, so it doesn't fit.
Option 2: market penetration. This choice refers to increasing sales of existing products within the existing market through methods like advertising, promotions, or price adjustments. The scenario describes an ad campaign aimed at boosting revenues from the current customer base in the U.S., which aligns with market penetration.
Option 3: diversification. Diversification means entering new products in new markets, i.e., both the product and the market change. The ad campaign targeting current U.S. consumers does not indicate diversification.
Option 4: market development. This strategy focuses on selling existing products in new markets. Since the revenue gain is from U.S. consumers, not a new market, this option doesn't fit the described situation.
Option 5: market saturation. Market saturation is a market condition where growth slows due to a saturated market rather than a deliberate strategic move. It is not a growth strategy like the others, and it doesn't describe the action of running a campaign to boost sales.
In summary, the reasoning aligns the action (advertising to increase sales of an existing product in an existing market) with market penetration, while other options describe different strategic uses or market conditions.

If sales revenues for Blue Buffalo dog food sold to U.S. consumers increased as a result of a new ad campaign, it would be using a ________ Blank strategy.

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