当通用磨坊鼓励消费者在六周内每天吃两次 Cheerios 来降低胆固醇时，其目的是增加现有客户的使用量。通用磨坊采用了 ________ 策略。

Question

BlackTom AI · Accepted Answer

The prompt describes a marketing scenario where General Mills is encouraging consumers to eat Cheerios twice daily for six weeks with the goal of lowering cholesterol. This objective focuses on increasing the frequency or amount of usage among current customers rather than attracting new customers or expanding into new markets.

Option analysis:
- Market penetration: This strategy aims to increase the usage or consumption of an existing product within the current market, typically by current customers. Encouraging existing consumers to eat Cheerios twice a day for six weeks directly targets higher usage among the same customer base, which aligns with market penetration goals.

If there were other options (not provided here), we would evaluate them as follows: 
- Market development: would involve bringing Cheerios to a new market segment or geographic area, not increasing usage among existing customers. 
- Product development: would involve introducing a new or modified product to the current market, rather than simply increasing usage of the existing Cheerios. 
- Diversification: would mean offering new products to new markets, which is unrelated to raising usage of the current product among current customers.

Given the described objective—raising the level of consumption of an existing product (Cheerios) by the same consumer base within the current market—the described approach clearly corresponds to a market penetration strategy.

MKTG1001（无色）练习早期反馈任务

当通用磨坊鼓励消费者在六周内每天吃两次 Cheerios 来降低胆固醇时，其目的是增加现有客户的使用量。通用磨坊采用了 ________ 策略。

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MKTG1001（无色） 练习早期反馈任务

当通用磨坊鼓励消费者在六周内每天吃两次 Cheerios 来降低胆固醇时，其目的是增加现有客户的使用量。通用磨坊采用了 ________ 策略。

View Explanation

Log in for full answers

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If sales revenues for Blue Buffalo dog food sold to U.S. consumers increased as a result of a new ad campaign, it would be using a ________ Blank strategy.

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MKTG1001（无色）练习早期反馈任务