Questions
ORLJ4002001 Exam 3: Economics, Marketing, and Strategic Planning
Single choice
Using the Ansoff Matrix (1957), and the US company Chevy (car manufacturer) as an example, select the way they would incorporate Penetration into their business.
Options
A.Sell more cars in the USA
B.Sell motorcycles in the USA
C.Sell macaroni and cheese in Italy
D.Sell motorcycles in Greece
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Step-by-Step Analysis
To tackle this question, first recall what Penetration means in the Ansoff Matrix: growing sales of existing products in existing markets.
Option 1: 'Sell more cars in the USA' fits Penetration perfectly because Chevy is already selling cars in an exist......Login to view full explanationLog in for full answers
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