Part 1Use of the Internet to inexpensively find potential customers for products with very low demand is termed ________. Part 1
A. behavioral targeting B. long tail marketing C. prediction marketing D. website personalization E. social network marketing

Question

Part 1Use of the Internet to inexpensively find potential customers for products with very low demand is termed​ ________. Part 1
A. behavioral targeting B. long tail marketing C. prediction marketing D. website personalization E. social network marketing

BlackTom AI · Accepted Answer

The question asks which term describes the use of the Internet to inexpensively find potential customers for products with very low demand. 
Option A: behavioral targeting. This refers to delivering ads based on a user’s past online behavior, such as browsing or search history, rather than specifically about finding customers for low-demand products. It’s more about ad delivery mechanics than market definition. 
Option B: long tail marketing. This concept captures the strategy of selling a large number of unique items with relatively small demand each, enabled by the Internet’s reach and low distribution costs. It is particularly associated with identifying niche or low-volume products and efficiently connecting them with customers online, which aligns with the idea of inexpensively finding potential customers for products with very low demand. 
Option C: prediction marketing. This term suggests forecasting consumer behavior or preferences to target marketing, but it is not a standard, widely recognized label for the approach described in the question. It’s more about predictive analytics than the niche market concept. 
Option D: website personalization. This involves tailoring content or recommendations on a site for individual users based on their behavior or profile. While it helps convert customers, it isn’t the general strategy for locating low-demand products’ potential customers online. 
Option E: social network marketing. This is the use of social platforms to promote products, build brand awareness, or engage with audiences. It’s broader and not specifically about inexpensive discovery of niche customers for low-demand items. 
In summary, the description most closely matches the long tail idea, which emphasizes serving numerous niche markets efficiently via the Internet, making it the best fit among the options.

Quiz:MIS Chapter 10 Quiz

Part 1Use of the Internet to inexpensively find potential customers for products with very low demand is termed ________. Part 1 A. behavioral targeting B. long tail marketing C. prediction marketing D. website personalization E. social network marketing

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