Question at position 28 Which strategy focuses on a number of foreign countries/regions, each of which is regarded as a standalone market worthy of significant attention and adaptation? GlobalHome replicationLocalizationTransnational

Question

BlackTom AI · Accepted Answer

Here’s a breakdown of each option to understand why Localization is the best fit for this question.
Option: Global
- This approach emphasizes standardization and leveraging a single, centralized product or strategy across many markets. It treats the world as one market rather than multiple distinct ones, so it does not align with the idea of treating each country/region as a separate, adaptable market.
Option: Home replication
- Also known as exporters or a domestic-first approach, this strategy extends home-market offerings abroad with minimal local adaptation. The focus remains on replicating the home model rather than tailoring to each local market’s needs, which conflicts with the description of autonomous regional markets needing adaptation.
Option: Localization
- This strategy centers on treating each foreign country or region as its own market and adapting products, branding, and strategies to fit local conditions and preferences. The description in the question directly matches this emphasis on significant attention and adaptation to multiple standalone markets.
Option: Transnational
- The transnational (or global-local hybrid) strategy seeks both global efficiency and local responsiveness, attempting to balance standardized elements with localization. While it involves adaptation, the phrase in the question explicitly highlights treating each market as a standalone market with substantial adaptation, which aligns more narrowly with localization rather than the broader transnational balancing act.
In summary, the key idea in the question is dedicated local adaptation across multiple independent markets, which is the core notion of Localization rather than the other strategic models.

Question at position 28 Which strategy focuses on a number of foreign countries/regions, each of which is regarded as a standalone market worthy of significant attention and adaptation? GlobalHome replicationLocalizationTransnational

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